free moz alternative
AuditAI vs Moz — A Free Alternative for Site Audits
Moz Pro charges $99/month. AuditAI is free. For website audits specifically, AuditAI checks more (security, GDPR, DPDP India) and gives you AI-generated fixes that Moz doesn't provide. Here's the honest comparison.
Try AuditAI Free →Feature Comparison
AuditAI and Moz Pro serve different audiences. Here's a direct feature comparison for the audit use case.
| Feature | AuditAI | Moz Pro |
|---|---|---|
| Price | Free (Pro: ₹1,388/mo) | $99/month |
| Free scan (no signup) | ✅ | ❌ Account required |
| Site audit (SEO) | ✅ | ✅ |
| AI fix suggestions | ✅ Included | ❌ Not available |
| Security header scan | ✅ | ❌ |
| GDPR compliance check | ✅ | ❌ |
| DPDP India compliance | ✅ | ❌ |
| Core Web Vitals check | ✅ | ✅ |
| PDF export | ✅ Pro | ✅ |
| Backlink analysis | ❌ | ✅ |
| Domain Authority score | ❌ | ✅ |
| Keyword rank tracking | ❌ | ✅ |
| Scan limit (free) | Unlimited | 0 (no free audit) |
Data accurate as of May 2026. Moz pricing is for the Standard plan.
Who Should Use AuditAI
AuditAI is best for:
- Founders and indie developersYou built the product. Now check if Google can find and rank it. No $99/month subscription needed.
- Freelancers doing client auditsRun a free audit before a sales call to instantly show a client their issues. Looks professional, costs nothing.
- Indian startups with DPDP concernsAuditAI is the only free tool that checks for India's DPDP Act compliance — not on Moz's roadmap.
- Security-conscious teamsNeed to verify HTTPS, CSP headers, and exposed paths? Moz won't catch these. AuditAI does.
Moz Pro is better if:
- You need Domain Authority trackingMoz's DA metric is widely used in the industry for evaluating link-building opportunities and site credibility.
- You're building backlinks at scaleMoz's Link Explorer database helps you find link opportunities and monitor your link profile over time.
- You run ongoing SEO campaignsKeyword rank tracking across multiple sites and integration with Google Search Console make Moz worth the cost for agencies.
- You want the MozBar browser extensionMoz's Chrome extension shows DA/PA scores while you browse — useful for quick competitive research.
The Real Price Difference
Free
AuditAI
Pro: ₹1,388/month (~$6 USD)
- ✓ Unlimited free scans
- ✓ SEO + Security + GDPR + Performance
- ✓ AI fix suggestions
- ✓ No account required for basic scan
- ✓ India DPDP compliance check
$99/mo
Moz Pro Standard
~₹8,200/month for Indian users
- ✓ Site audit (crawl up to 100k pages)
- ✓ Domain Authority tracking
- ✓ Rank tracking (300 keywords)
- ✗ AI fix suggestions
- ✗ Security / GDPR / DPDP check
Frequently Asked Questions
Is AuditAI a free alternative to Moz Pro?+
For website audits specifically, yes. AuditAI runs SEO, security, GDPR compliance, and performance checks for free with no account required. Moz Pro starts at $99/month and requires a subscription for site audits. If you need domain authority tracking or link building tools, Moz has capabilities AuditAI doesn't offer.
What does Moz have that AuditAI doesn't?+
Moz Pro includes domain authority scoring, backlink analysis, keyword rank tracking, and the MozBar browser extension. These are valuable for ongoing SEO campaigns. AuditAI focuses on instant website audits and adds AI-generated fix suggestions, security scanning, GDPR and DPDP India compliance — areas Moz doesn't cover.
Does AuditAI check the same things as Moz's site audit?+
There is significant overlap for on-page SEO: both check meta tags, headings, and crawlability. AuditAI additionally checks security headers, GDPR compliance, Core Web Vitals, and DPDP (India) compliance — areas Moz's site audit doesn't address. Moz's crawler handles larger sites and integrates with Google Search Console.
How much does Moz Pro cost compared to AuditAI?+
Moz Pro starts at $99/month for the Standard plan (~₹8,200/month). AuditAI is free for basic scans and $15/month (~₹1,388/month) for Pro. That's a cost saving of over 83% for users who primarily need site audit functionality.
Can I use AuditAI without creating an account?+
Yes. AuditAI lets you scan any URL without signing up or providing an email address. Moz requires account creation and a credit card for full access. AuditAI's no-signup model is ideal for quick pre-launch checks, client audits, or competitive research.
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